30 Most Popular Food Influencers on Instagram, TikTok, and YouTube in 2024
After bouncing around tech start-ups and university literature programs, Joe has finally settled down as Billo’s Head of Content. Joe now spends his days writing ads about ads, teaching clients how to craft killer content, and combing through our web copy with a bold red Sharpie.
Tom Slipkus is an email strategist helping SaaS companies onboard users, reduce churn, and drive sales in the process. When he’s not digging through customer research or coming up with the perfect subject line, Tom also pens insightful articles about marketing and building lasting relationships with customers.
Social media creators have completely reshaped the entire food industry, generating billions of views on social media and making food content an integral part of the online experience.
But while Instagram, TikTok, and YouTube are dominated by food content, some creators have excelled in terms of engagement, follower count, and the quality of content.
In this guide, we’ve compiled a comprehensive list featuring some of the biggest food influencers on the planet on each social media platform.
Instagram is the perfect platform for food influencers, offering the opportunity to showcase food-related content in stunning images and short-form videos. Here are the most prominent influencers that create content around food on the platform.
Gordon Ramsay (@gordongram): 17.1M Followers
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No food influencer list is possible without including Gordon Ramsay. He’s the single biggest name in the industry, dominating not just Instagram but all social media platforms he is on. In fact, Gordon is just as (if not more) successful on other social media platforms, with 40 million followers on TikTok and 20.6 million subscribers on YouTube.
On Instagram, Ramay’s content is a blend of stunning food images, short culinary tips, behind-the-scenes moments, and previews of his longer videos on YouTube. Most content features the renowned chef’s signature personality, paired with beautifully shot visuals and creative kitchen ideas that millions of people love.
Jamie Oliver (@jamieoliver): 10.2M Followers
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Jamie Oliver is another culinary figure with massive global recognition, so it’s not surprising that he boasts a huge following on Instagram, as well as Youtube and TiKTok.
Jamie, who rose to fame with his family-friendly takes on Italian cuisine, makes it a central part of his social media presence to this day, featuring a variety of beautiful dishes, as well as moments from his shows and public events.
Bëtul Tunç (@turkuazkitchen): 10.1M Followers
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Bëtul Tunç is a baker and recipe developer from Turkey, followed by millions of people on Instagram because of the mouthwatering dishes she puts together from scratch, sharing every step of the process with detailed recipes anyone can try to replicate at home.
Most of Bëtul’s dishes are steeped in the Anatolian cooking tradition, but she also often does classics from all over the world, like these gorgeous chocolate croissants or hearty French onion soup.
Tieghan Gerard (@halfbakedharvest): 5.5M Followers
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Tieghan Gerard is the founder of Half Baked Harvest, a cooking blog that has been featured on The Cooking Channel, Food Network, HGTV, and a variety of other national networks since its launch in 2012.
The blog’s success has allowed Tieghan to build a large following on social media, where she shares her recipes while leveraging the platform to showcase beautiful visuals of her cooking. From beautiful salads to spectacular desserts, the Half Baked Harvest social media will offer you exceptional recipes for any occasion.
Yumna Jawad | Feel Good Foodie (@feelgoodfoodie): 4.5M Followers
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If you’re looking for hearty and healthy recipes made from everyday ingredients, Yumna Jawad is a great influencer to follow. She has made her mark on social media by creating delicious but accessible recipes that most people can prepare quickly.
Most of her content on social media revolves around tasty recipes, but she also incorporates her own overnight oats brand Oath Oats, as well as various partnerships with products she then features in her cooking.
Ree Drummond (@thepioneerwoman): 4.3M Followers
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Ree Drummond is the host of the cooking show The Pioneer Woman, where she shares various recipes and time-saving tips with her audience. Ree posts a variety of content on its social media channels, but many posts feature recipes and kitchen tips, as well as moments from her life.
She rose to fame through her blog which she launched in 2006, and has since become a nationally-recognized name in the cooking world, allowing her to accumulate millions of followers on social media.
Rena | Healthy Fitness Meals (@healthyfitnessmeals): 3.6M Followers
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Rena is a food blogger and social media figure with a focus on healthy food recipes that are easy to make and well-suited for fitness. From delicious pasta dishes to quick energy bites, Rena’s Instagram feed is full of recipes that most people can quickly prepare at home.
She makes it a priority to create recipes for a variety of situations, offering many vegetarian, protein-heavy, and even raw dishes that are delicious without sacrificing health benefits.
Yolanda Gampp (@yolanda_gampp): 2.7M Followers
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Yolanda Gampp is a famous cake artist and baker, known for her blog How to Cake It, as well as a YouTube channel with the same name. As you’ve probably guessed, Yolanda’s social media feed mostly features delicious baked treats like cakes, brownies, and pies.
If you’re looking to get inspired for your baking recipe or just want to enjoy beautiful videos of mouthwatering sweets, Yolanda’s Instagram account is definitely worth a follow.
Ella Woodward (@deliciouslyella): 2.4M Followers
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Ella Woodward is one of the biggest plant-based social media figures today, creating a variety of content around natural food products without meat or dairy. She does a great job of featuring classic recipes reimagined as plant-based meals, as well as various unique dishes she creates herself.
Besides recipes, her Instagram profile sometimes features partnerships and book promotions, but most of the posts revolve around food, with multiple delicious recipes shared every week.
Shonda Wagner (@shonda1020): 2M Followers
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Shonda Wagner rose to fame by documenting her amazing transformation of going from over 200 pounds to being a fitness powerhouse. Along the way, she shared her experiences and grew an audience around her workout plans and healthy recipes.
Shonda’s Instagram profile features a diverse range of dishes designed to be healthy, tasty, and easy to prepare. You’ll find delicious shrimp tacos, a healthy eggplant lasagna, and even a unique tiramisu oats recipe that’ll satisfy your cravings while also being nutritious.
TikTok
TikTok has over a billion monthly active users, so it’s not surprising that the platform is home to a diverse range of famous influencers sharing recipes and funny content. Let’s explore ten of the biggest food creators on the platform below.
Abit El Saghir (@abir.sag): 25M Followers
Abit El Saghir is one of the most exciting creators not just among food influencers but on the entire TikTok platform. With over 25 million followers, this Lebanese creator has built her brand by sharing a variety of traditional dishes from all around the world.
Her content works extremely well for TikTok because of the short-form videos that are beautifully shot and feature great-looking dishes. She also maintains a unique style and aesthetic, dressing in traditional attire and mixing in unusual elements in her videos to make them more engaging and more likely to go viral on TikTok.
Deborah Yowa (@deborahyowa): 18.1M Followers
ASMR has become a huge niche on social media, generating millions of posts and hundreds of billions of views on social media.
One of the most prominent social media figures to make ASMR a key part of her content is Deborah Yowa, who has accumulated over 18 million followers on TikTok by almost exclusively posting sound-based content that is supposed to trigger the weird goosebumps sensation.
These sometimes bizarre, always funny videos not only provide entertainment but have a strong sensory effect that seems to resonate with countless people on the platform.
Keith Lee (@keith_lee125): 16.1M Followers
Keith Lee is one of the most successful food influencers on TikTok, mainly focusing on food reviews but creating a variety of other content on the platform as well. His descriptive, comprehensive, and funny reviews have gone viral multiple times, allowing Keith to accumulate an impressive 16 million followers since 2021.
Despite coming a long way since starting three years ago, Keith Lee stays true to what brought him millions of followers in the first place. He finds interesting places to review, often also going for unusual orders or unique food combos that sometimes even turn into trends, especially if the review is positive.
Alex | Mr. Food (@andrewemily16): 15.2M Followers
Alex, or Mr. Food, is hard to pin down as a food influencer. There’s not a lot of information on the web, and he doesn’t provide much context about his background either. Despite that, the TikTok profile has an incredible 15.2 million followers, all because of hilarious food-related short videos that the channel is based on.
Most of the videos are shot in the family kitchen, with people cooking, trying out food, and interacting with each other without words, using visual cues, music, and funny skits to create videos that regularly get millions of views, going viral on the platform.
Emily Mariko (@emilymariko): 12.7M Followers
Emily Mariko’s big break on social media came with her rice bowl with salmon video, which went viral and generated a total of over 25 million views. Since then, she’s turned her initial success into millions of followers, creating a variety of simple but delicious recipes that have struck a chord with the TikTok audiences.
The videos don’t really offer any instructions and Emily usually doesn’t speak or provide context. She just shows her process of making various dishes, from apples with microwaved peanut butter to elaborate pasta meals.
Tommy Winkler | The Food Guy (@thefoodguy): 10.6M Followers
Tommy Winkler, known as the Food Guy, travels around the world trying out various foods of different cultures. He also shares various food hacks, taking on challenges from followers, such as creating custom food orders or only eating from restaurants that start with the letter S.
Whether it’s eating food from Stranger Things or trying out unusual Brazilian foods, Tommy Winkler has mastered TikTok and knows exactly how to use different themes to keep his followers engaged.
Ivan McCombs | Ramen King (@ramenkingivan): 10.6M Followers
Ivan McCombs goes as the Ramen King Ivan on TikTok, and that name gives a good clue of what you can expect. The profile is the go-to place to go if you want to discover stunning ramen recipes on TikTok, or just want to see hilarious content he creates based on the requests of his followers.
Ivan’s approach also stands out because he likes to incorporate ASMR elements into his videos, providing a complete audio-sensory experience that goes well with the comforting food content that his channel is based on.
Stefan Johnson (@s_johnson_voiceovers): 7.8M Followers
Stefan Johnson is a professional voiceover artist who has used his talents to create one of the most popular food profiles on TikTok. The vast majority of Stephan’s videos involve him reviewing various foods, which he then describes in vivid detail, using humor to describe his experience in a way that gets you craving for what he’s having.
With humor and his unique personality, Stefan captivates the foodies on TikTok, offering accessible reviews on a diverse range of foods and restaurants that are just as insightful as they are entertaining.
Mariam (@mxriyum): 7.8M Followers
Mariam is a popular Palestinian TikTok food influencer, known for showcasing beautiful Palestinian dishes, adding her twist to make them unique. The high production value of her videos, combined with the countless mouthwatering dishes, has helped her Mariam accumulate almost eight million followers on the platform.
Mariam has turned her social media success into collaborations with globally recognized brands like Ninja Kitchen, Oreo, Sam’s Club, and others.
Nana Joe (@nanajoe19): 6.9M Followers
Nana Joe is the go-to TikTok influencer if you want to discover how to make authentic and delicious Mexican dishes. The channel features a wide variety of food content, but the most popular videos feature delicious burritos, spicy tamales, and other Mexican classics that are enhanced using various cheeses and unique techniques.
Occasionally, Nana Joe also posts product recommendations, kitchen tutorials, and holiday-themed ideas.
YouTube
YouTube is the best platform if you want more in-depth food content. Let’s look at the top food influencers creating amazing content on YouTube.
Best Ever Food Review Show (@BestEverFoodReviewShow): 10.6M Subscribers
Will Sonbuchner, known on YouTube as Sonny Side, is a creator from the United States who’s been living in Asia for more than a decade. He built his success by making travel videos centered around his culinary experiences in various countries he visited.
Today, Sonny has branched out, building on his initial platform’s focus to create a wide variety of videos around food. He seamlessly combines humor and exotic food experiences around the world to regularly attract millions of viewers.
Babish Culinary Universe (@babishculinaryuniverse): 10.2M Subscribers
Babish Culinary Universe is a culinary channel with a unique concept: every week, the host Andrew Douglas Rea (Babish) recreates famous dishes from TV and movies.
If you’ve ever wanted to try the bagel from Mr. and Mrs. Smith, the loaded baked potato lasagna from Bob’s Burgers, or ratatouille from Ratatouille, tune in to the Binging with Babish show to discover how to prepare the unusual and sometimes flat out weird dishes from your favorite shows.
Joshua Weissman (@JoshuaWeissman): 8.97M Subscribers
Joshua Weissman is a professional chef who has turned his professional success into one of the most popular food channels on YouTube. His channel’s main focus is recreating various popular items from fast food restaurants, usually by elevating them and making them better.
He also takes part in various challenges, compares food options, tests out cooking gadgets, and leans into various social media trends to generate engagement and grow his viewership.
Kim&Liz ASMR (@KimLizASMR): 7.26M Subscribers
Quality ASMR content can generate a ton of views on social media. Kim&Liz ASMR channel is a great example of how ASMR-type food content can attract millions of viewers.
The main idea behind the channel is very simple – its hosts, Kim and Liz, eat a variety of foods (usually sweets) in front of the camera, providing an enhanced audio-sensory experience. A common twist in the videos is eating races, with the hosts competing about who can eat their food the fastest.
The Food Ranger (@thefoodranger): 5.89M Subscribers
Street food always generates interest on social media. People love the thrill and authenticity of trying out unusual foods in interesting places, and that’s exactly what Trevor James, the host behind The Food Ranger channel, features on his channel.
He’s grown his channel to almost six million followers by creating engaging street food videos in a variety of locations, including China, Malaysia, Thailand, Singapore, and other countries in Asia. If you love travel content focused around food, Trevor’s channel is a great way to discover different cultures and also get inspired for your next trip.
Guga Foods (@GugaFoods): 4.7M Subscribers
Guga Foods is the go-to YouTube channel for meat lovers. You’ll find some of the most daring, unique, and delicious experiments when preparing meat, all executed to perfection by the channel’s founder and star, Gustavo Tosta.
If you want to learn whether dry aging can save a $1 steak, what would happen if you soaked meat in hot sauce, or how to recreate Mr. Beast’s burger menu, Guga Foods has you covered. Plus, you can learn a ton about the right way to prepare and grill meat and level up your barbeque game.
Pro Home Cooks (@ProHomeCooks): 4.3 Subscribers
Pro Home Cooks is all about empowering people to make amazing meals at home using simple but game-changing hacks and techniques. Led by Mike Greenfield, the channel breaks down staple dishes like pasta or ramen, helping people elevate these dishes using simple techniques and everyday ingredients.
You’ll also find videos dedicated to improving your cooking process using various tools, hacks, and techniques used by chefs. If you want to try something new but aren’t sure where to start, Pro Home Cooks is a great resource that offers accessible information and actionable steps anyone can follow.
Strictly Dumpling (@strictlydumpling): 4.23M Subscribers
Even though the channel’s name is Strictly Dumpling, you’ll find much more than that, as the channel’s founder Mike “Mikey” Xing Chen creates a variety of travel and culture content revolving around culinary experiences.
He often challenges himself to try out new foods, reviewing restaurants, special menus, and food items with a fun and enthusiastic attitude that attracts hundreds of thousands of viewers. Mike’s passion for food shines through all the content he creates, making even seemingly everyday things like getting food at a 7-Eleven an exciting experience.
Sam the Cooking Guy (@samthecookingguy): 3.68M Subscribers
According to Samuel D Zien, the person behind the Sam the Cooking Guy channel, his main goal is to make your food life better while providing an entertaining experience. And that’s a short description that encompasses the essence of what this popular food influencer’s channel is all about.
Sam the Cooking Guy features a variety of easy-to-make recipes, as well as useful kitchen tips that will help even beginner cooks quickly improve their skills.
You Suck At Cooking (@yousuckatcooking): 3.28M Subscribers
You Suck At Cooking might be a harsh call out to many YouTube viewers, but it seems to work: this cooking channel has racked up millions of followers providing helpful tips on how to become better in the kitchen and create a variety of appetizing dishes.
Whether you want an apple pie for people who hate apple pie or would like to learn how to make chicken nuggets at home, You Suck At Cooking provides clear step-by-step instructions anyone can follow.
Bottom Line
Becoming a food influencer on social media can be incredibly lucrative. Even though the competition is fierce, the huge demand for food-related content has created countless niches for creators to excel at.
And the people on this list are some of the biggest success stories today. Some have turned to social media celebrities after being famous for a while, others have started from scratch and attracted millions of followers, but they all create outstanding content that has stood the test of time and still gets people on social media excited today.
Head of Content
After bouncing around tech start-ups and university literature programs, Joe has finally settled down as Billo’s Head of Content. Joe now spends his days writing ads about ads, teaching clients how to craft killer content, and combing through our web copy with a bold red Sharpie.
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