In this day and age, where users are becoming independent brand advertisers, UGC is the king and video content is the ultimate choice for a successful advertising campaign.
Cracking user-generated content is not that complicated – you just have to let your audience share their experiences with the world making them the center of it all using creative video content. Then use the content for your Facebook advertising campaigns, to boost up sales.
Being a marketer, if you are not keeping up with the changing tides, your brand will be left out in the cold. So keep up with the shifting trends and let your users lead the way!