Billo Blog
Creator marketing, paid social, abn what’s reshaping performance right now.
Paid Social News
YouTube Shorts monetization just changed: 2027 payout overhaul for creators & brands
YouTube just made two changes that don't line up with each other. It's counting views more generously, which makes every creator's numbers look bigger. At the same time, it's raising the actual payou...
September 16, 2026
7 min read
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Social Media Marketing
Creative diversity isn’t optional: why Meta’s algorithm buckets look-alike UGC
September 15, 2026
6 min read
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Paid Social News
A food delivery app told me a human saw my order. Ads are next.
September 9, 2026
2 min read
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Billo News
Brief Complexity Bonus, now live: price your briefs to match the work
September 9, 2026
2 min read
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Ad Performance
AI Generated Ads vs. Human UGC: What the Performance Data Actually Shows
September 7, 2026
8 min read
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User-Generated Content
Inside Canvas UGC: the new model for brand-owned social accounts
September 3, 2026
7 min read
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User-Generated Content
UGC for Retention Marketing: Same Creators, Different Brief
August 26, 2026
7 min read
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Billo News
H1 2026 video ad benchmarks: what hook rate, CTR & ROAS actually mean for your creative strategy
August 19, 2026
7 min read
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Creator Resources
UGC Creator Jobs: Get Paid to Make Content in 2026 (No Following Required)
August 14, 2026
7 min read
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Ad Performance
2026 Black Friday Benchmarks: What Your Hook Rate, CTR & ROAS Should Look Like
August 4, 2026
7 min read
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Paid Social News
What happens to real UGC & AI UGC when AI labels are mandatory?
July 31, 2026
3 min read
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User-Generated Content
How to repurpose UGC: turn creator videos into a full-funnel content engine
July 28, 2026
10 min read
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User-Generated Content
How to pitch UGC to clients: performance agency’s playbook
July 21, 2026
8 min read
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User-Generated Content
UGC at scale: a guide for multi-brand companies and agencies
July 14, 2026
9 min read
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eCommerce Marketing
Snapchat ads for ecommerce: what works, what doesn’t, and how to start
July 7, 2026
10 min read
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User-Generated Content
UGC for food and beverage brands: closing the hook-to-click gap
June 30, 2026
8 min read
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