A verbal video is when the creator speaks and delivers phrases that serve as hooks, call-to-actions (CTAs), or testimonials. It's an effective method to add diversity and experiment with different approaches in your videos. By including spoken elements, you can engage your audience and build a stronger connection.
On the other hand, a non-verbal video tells a story through visuals. It can show the creator performing actions, capturing B-Roll footage, or expressing various emotions. Non-verbal videos are perfect for seamlessly blending with your own content, allowing you to incorporate add-ons like captions and create visually captivating material that effectively communicates your message.
Both verbal and non-verbal videos offer unique ways to communicate with your audience and can be strategically used based on your goals and the type of content you want to create.