When it comes to social media advertising, visitors expect personalized content that’s relevant to them. Miss this target, and your ad will be scrolled through by people who aren’t likely to convert.
As mentioned before, the rich targeting settings will help you find your perfect customer easily, reducing your ad spend. While it might be tempting to cast a wide net to maximize how many people see your ad, at the end of the day it won’t bring you conversions or much brand recognition.
The more specific you are, the better. Spend time doing careful research figuring out what the traits of your target audience are before you launch your campaign.