Billo Blog
Creator marketing, paid social, abn what’s reshaping performance right now.
Ad Performance
Marketing efficiency ratio: why MER falls when your creative is working
Have you ever sat in a monthly review where every campaign dashboard looked fine, but the business had clearly become less efficient? Channel reports show respectable return on ad spend. The blended ...
September 23, 2026
11 min read
Read full article
Paid Social News
YouTube Shorts monetization just changed: 2027 payout overhaul for creators & brands
September 16, 2026
7 min read
Read more
Social Media Marketing
Creative diversity isn’t optional: why Meta’s algorithm buckets look-alike UGC
September 15, 2026
6 min read
Read more
Paid Social News
A food delivery app told me a human saw my order. Ads are next.
September 9, 2026
2 min read
Read more
Billo News
Brief Complexity Bonus, now live: price your briefs to match the work
September 9, 2026
2 min read
Read more
Ad Performance
AI Generated Ads vs. Human UGC: What the Performance Data Actually Shows
September 7, 2026
8 min read
Read more
User-Generated Content
Inside Canvas UGC: the new model for brand-owned social accounts
September 3, 2026
7 min read
Read more
User-Generated Content
UGC for Retention Marketing: Same Creators, Different Brief
August 26, 2026
7 min read
Read more
Billo News
H1 2026 video ad benchmarks: what hook rate, CTR & ROAS actually mean for your creative strategy
August 19, 2026
7 min read
Read more
Creator Resources
UGC Creator Jobs: Get Paid to Make Content in 2026 (No Following Required)
August 14, 2026
7 min read
Read more
Ad Performance
2026 Black Friday Benchmarks: What Your Hook Rate, CTR & ROAS Should Look Like
August 4, 2026
7 min read
Read more
Paid Social News
What happens to real UGC & AI UGC when AI labels are mandatory?
July 31, 2026
3 min read
Read more
User-Generated Content
How to repurpose UGC: turn creator videos into a full-funnel content engine
July 28, 2026
10 min read
Read more
User-Generated Content
How to pitch UGC to clients: performance agency’s playbook
July 21, 2026
8 min read
Read more
User-Generated Content
UGC at scale: a guide for multi-brand companies and agencies
July 14, 2026
9 min read
Read more
eCommerce Marketing
Snapchat ads for ecommerce: what works, what doesn’t, and how to start
July 7, 2026
10 min read
Read more
