Billo Blog
Creator marketing, paid social, abn what’s reshaping performance right now.
User-Generated Content
UGC for health & wellness brands: why authenticity wins where polished ads don’t
If your UGC for health and wellness CPAs are climbing while your hook metrics hold steady, you're looking at the wrong part of the funnel. Billo's data across 80,000+ Meta video ads shows Health &...
June 22, 2026
10 min read
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User-Generated Content
UGC for beauty & skincare brands: ads that actually convert
June 19, 2026
9 min read
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User-Generated Content
YouTube UGC ads: source, brief, and run creator content that converts
June 16, 2026
9 min read
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User-Generated Content
AI UGC generators: top tools compared, opportunities & limitations
June 11, 2026
11 min read
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Paid Social News
Platform AI Labeling in 2026: How C2PA, TikTok, Meta & Pixel 10 Are Enforcing It on Your Ads
June 5, 2026
9 min read
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Ad Performance
The Creative Operations Setup Paid Social Actually Needs
May 29, 2026
5 min read
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Ad Performance
How Many Ad Creatives Do You Need? 2026 Benchmarks for DTC Brands
May 21, 2026
8 min read
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Ad Performance
“Creative Is the New Targeting” – But Only If You Structure It Right
May 19, 2026
8 min read
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Billo News
Meta Performance Marketing Summit 2026: Targeting is solved. Meta is coming for creative next.
May 15, 2026
2 min read
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Paid Social News
UGC AI Compliance Guide: Prepare Your Ad Creative for 2026’s AI Regulations
May 12, 2026
12 min read
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Paid Social News
AI Advertising Laws Around the World: What Brands Need to Know in 2026
May 11, 2026
11 min read
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Paid Social News
The EU AI Act: What the August 2026 Deadline Means for Your Ad Creative
May 7, 2026
12 min read
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Paid Social News
The US AI Regulations: What Brands Need to Know Before June 2026
April 30, 2026
14 min read
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User-Generated Content
UGC Brief Template: How to Write a Video Brief That Gets Usable Content Back
April 24, 2026
7 min read
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Paid Social News
Meta Ads Safe Zones: A Guide to the 2026 Unified Creative Updates
March 5, 2026
5 min read
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