Billo Blog
Creator marketing, paid social, abn what’s reshaping performance right now.
User-Generated Content
UGC for fashion brands: creators that convert on Meta and TikTok
Here's a number that should stop you: Apparel & Accessories delivers the highest ROAS of any category in Billo's H2 2025 dataset, 4.11 on average, nearly double the cross-industry figure of 2.41....
June 25, 2026
9 min read
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User-Generated Content
UGC for health & wellness brands: why authenticity wins where polished ads don’t
June 22, 2026
10 min read
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User-Generated Content
UGC for beauty & skincare brands: ads that actually convert
June 19, 2026
9 min read
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User-Generated Content
YouTube UGC ads: source, brief, and run creator content that converts
June 16, 2026
9 min read
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User-Generated Content
AI UGC generators: top tools compared, opportunities & limitations
June 11, 2026
11 min read
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Paid Social News
Platform AI Labeling in 2026: How C2PA, TikTok, Meta & Pixel 10 Are Enforcing It on Your Ads
June 5, 2026
9 min read
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Ad Performance
The Creative Operations Setup Paid Social Actually Needs
May 29, 2026
5 min read
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Ad Performance
How Many Ad Creatives Do You Need? 2026 Benchmarks for DTC Brands
May 21, 2026
8 min read
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Ad Performance
“Creative Is the New Targeting” – But Only If You Structure It Right
May 19, 2026
8 min read
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Billo News
Meta Performance Marketing Summit 2026: Targeting is solved. Meta is coming for creative next.
May 15, 2026
2 min read
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Paid Social News
UGC AI Compliance Guide: Prepare Your Ad Creative for 2026’s AI Regulations
May 12, 2026
12 min read
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Paid Social News
AI Advertising Laws Around the World: What Brands Need to Know in 2026
May 11, 2026
11 min read
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Paid Social News
The EU AI Act: What the August 2026 Deadline Means for Your Ad Creative
May 7, 2026
12 min read
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Paid Social News
The US AI Regulations: What Brands Need to Know Before June 2026
April 30, 2026
14 min read
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User-Generated Content
UGC Brief Template: How to Write a Video Brief That Gets Usable Content Back
April 24, 2026
7 min read
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