The goals you want to achieve will drive every decision you make when creating Facebook ad videos. You’ll need to decide whether you want your ads to increase brand awareness, boost engagement, or drive sales for your business.

You’ll also have to identify the key target audience, including their demographics, interests, and pain points. Then, you’ll be able to start coming up with messaging and visuals that get them to respond.

Billo’s simple ordering process allows you to quickly make these decisions, helping you decide on the type of video you want, how you want to structure it, and what you want it to achieve.

The best Facebook video ads have a strong concept that captures attention and tells a story viewers can relate to. That’s why a big part of the process is figuring out how to create a concept that you can realize in the short form of Facebook video ads.

You can use humor, controversy, bold claims, and pain points to generate interest and get people to watch. Billo makes this process extremely easy, offering winning ad structures and proven templates to help you put together a hook, concept, and CTA for every video ad you run.

Facebook video ads are short. And so is the attention span of your audience. So you need to plan out every second of your video to maximize impact and get the results you want.

A good way to achieve that is to focus on a single, key idea you want to communicate. If you can come up with a strong idea and combine it with a relevant CTA, you’ll have a good chance of seeing success with your ad.

While you can use Billo’s proven ad structures or give creators freedom to realize their vision, you can also have complete control and map out every part of your script, using scenes to get exactly what you want at every stage of your Facebook video ads.

Facebook offers a lot of flexibility for video formats, using black space to adjust your video’s dimensions based on where it’s being used. That being said, selecting the right format from the start will improve the viewer’s experience and can lead to better performance.

In general, you can get by with just two formats on Facebook, using 1:1 for Feed posts and 9:16 for Stories and Reels. Billo’s intuitive interface makes it easy to ensure you get the right video format for Facebook and other platforms.

Filming professional-looking videos is usually the biggest obstacle businesses face. The good news is that if you use Billo, you can avoid the hassle and receive ready-to-launch video ads for Facebook designed to drive performance.

Billo’s streamlined video ordering process eliminates the need for any technical knowledge. It’s as simple as defining your requirements, filling out the brief, and choosing the creators you want to get videos from.

Putting together compelling Facebook video ads requires engaging editing, which includes eye-catching subtitles, text overlays, music, effects, and CTAs.

With Billo, you can forget having to do your own edits and can rely on the professional in-house team to deliver ready-to-launch video ads that are based on the best practices of Facebook advertising.