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Billo Blog

19 May 8 min read

“Creative Is the New Targeting” – But Only If You Structure It Right

Everyone running Meta ads has heard it by now. "Creative is the new targeting." And the core idea i...

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creative is the new targeting

Ad Performance

meta performance marketing summit 2026

Billo News

15 May 2 min read

Meta Performance Marketing Summit 2026: Targetin...

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ugc ai compliance

Paid Social News

12 May 13 min read

UGC AI Compliance Guide: Prepare Your Ad Creativ...

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AI advertising laws

Paid Social News

11 May 11 min read

AI Advertising Laws Around the World: What Brand...

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the eu ai act

Paid Social News

7 May 12 min read

The EU AI Act: What the August 2026 Deadline Mea...

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US AI disclosure laws

Paid Social News

30 Apr 14 min read

The US AI Regulations: What Brands Need to Know ...

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UGC Brief Template

User-Generated Content

24 Apr 7 min read

UGC Brief Template: How to Write a Video Brief T...

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Shoptalk 2026

Billo News

8 Apr 2 min read

Shoptalk 2026: What Actually Mattered

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meta ads safe zones

Paid Social News

5 Mar 6 min read

Meta Ads Safe Zones: A Guide to the 2026 Unified...

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digital product ugc

User-Generated Content

19 Feb 13 min read

Tech UGC: Use Creators To Sell Software, Apps, A...

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persona marketing

Social Media Marketing

12 Feb 7 min read

Persona Marketing in The Andromeda Era

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User-Generated Content

28 Jan 8 min read

How To Maintain Brand Consistency with At Scale...

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social commerce

eCommerce Marketing

21 Jan 7 min read

Social Commerce: Turn A 15-Second Scroll Into A...

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repurposing winning ad concepts

Ad Performance

13 Jan 7 min read

Why Repurposing Winning Ad Concepts Beats Consta...

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CreativeOps launch

Billo News

7 Jan 3 min read

CreativeOps, Now Live: Take the Guesswork Out of...

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creative testing roadmap

Ad Performance

22 Dec 7 min read

From Guesswork to Growth: A Practical Creative T...

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